The final project in my course CA309: Intermediate Multimedia Design was a viral video campaign. The students were charged with producing video content that had the potential to go viral.
Because you can never safely predict what videos will succeed or fail virally, the project's success was not based on viewership. It served mostly as an experiment.
Here are some examples:
Produced by Rory Mitrik, Dillon Monier, Krissy Mazzenga and D.P. Harris.
Creatures of Lot A: SVC Safari
Produced by Eric Arbore and Charlie Kurtz
Meals on Wheels
Produced by Maxwell Schrenk